For the past five years, BMF has released a trend forecast at the start of each year, sharing the latest shifts in culture, consumer behavior, and marketing. It's a chance for us to exchange ideas, analyze emerging trends, and help our clients stay ahead of the curve.

 

BMF’s 2025 Trend Forecast, 25, offers a comprehensive look at the key shifts in consumer behavior and cultural dynamics that will shape the way brands engage with today’s rapidly evolving landscape. In a world defined by political, economic, and social uncertainty, consumers are seeking new forms of escapism, empowerment, and authenticity.

 

This report highlights five macrotrends that will define consumer attitudes and brand strategies in 2025: Escapism, Arts & Crafts, Cultural Rebellion, Integrity, and Wisdom. Each trend reflects a growing desire for deeper connection, purposeful consumption, and real-world impact, with consumers demanding authenticity in every interaction.

 

Brands that can align with these shifts by delivering genuine, value-driven experiences will earn trust, foster loyalty, and thrive in a sometimes paradoxical marketplace.

 

Stay inspired.

 

The BMF Team